height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">哈药集团股份有限公司拟对
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">哈药营销2026年“喝三精蓝瓶，科学长高冲冲冲”成长季主题路演活动项目
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">进行公开招议标，欢迎符合条件的投标方前来投标，具体事宜安排如下：
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

mso-bidi-font-family:"Times New Roman";color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">一、
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">招标名称：
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:rgb(0,0,0);

font-size:12.0000pt;mso-font-kerning:0.0000pt;background:rgb(255,255,255);

mso-shading:rgb(255,255,255);">哈药营销2026年“喝三精蓝瓶，科学长高冲冲冲”成长季主题路演活动项目
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

mso-bidi-font-family:"Times New Roman";color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">二、
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">招标内容：
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">基于"专业补钙、专业补锌"的健康消费需求洞察，哈药作为国民健康品牌，计划依托全国连锁药店渠道网络，开展
font-size:12.0000pt;mso-font-kerning:1.0000pt;">“
font-size:12.0000pt;mso-font-kerning:1.0000pt;">专业补钙、专业补锌
font-size:12.0000pt;mso-font-kerning:1.0000pt;">”
font-size:12.0000pt;mso-font-kerning:1.0000pt;">主题全国
font-size:12.0000pt;mso-font-kerning:1.0000pt;">连锁
font-size:12.0000pt;mso-font-kerning:1.0000pt;">社区路演主题
font-size:12.0000pt;mso-font-kerning:1.0000pt;">活动。通过在全国超万家连锁药店终端打造沉浸式健康体验场景，以"钙锌检测+互动"的创新形式强化消费者对三精葡萄糖酸钙/锌口服溶液专业品质的认知，借助连锁终端的高客流量实现品牌与产品的深度触达。此次
font-size:12.0000pt;mso-font-kerning:1.0000pt;">活动
font-size:12.0000pt;mso-font-kerning:1.0000pt;">既是践行"健康中国"战略的惠民工程，也将通过标准化活动模板赋能连锁终端动销能力，构建"品牌教育-终端体验-消费转化"的闭环链路，为全年钙锌品类销售增长奠定市场基础。
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">……详细技术参数、商务要求等见招议标文件。
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">三、投标单位资质和资格要求：
color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">1、
font-size:12.0000pt;mso-font-kerning:1.0000pt;">投标
font-size:12.0000pt;mso-font-kerning:1.0000pt;">单位
font-size:12.0000pt;mso-font-kerning:1.0000pt;">在中国境内注册并具有独立法人资格，经营范围具有相关资格的合法企业，能独立承担民事等法律责任和合同义务；
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">2、
font-size:12.0000pt;mso-font-kerning:1.0000pt;">投标
font-size:12.0000pt;mso-font-kerning:1.0000pt;">单位
font-size:12.0000pt;mso-font-kerning:1.0000pt;">必须持有企业法人营业执照正副本
font-size:12.0000pt;mso-font-kerning:1.0000pt;">等证明材料等相关的有效证件；
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">3、
font-size:12.0000pt;mso-font-kerning:1.0000pt;">投标
font-size:12.0000pt;mso-font-kerning:1.0000pt;">单位
font-size:12.0000pt;mso-font-kerning:1.0000pt;">具有良好的商业信誉和健全的财务会计制度；具有履行合同所需的财产、财务、专业技术能力
font-size:12.0000pt;mso-font-kerning:1.0000pt;">；
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">4、
font-size:12.0000pt;mso-font-kerning:1.0000pt;">投标
font-size:12.0000pt;mso-font-kerning:1.0000pt;">单位
font-size:12.0000pt;mso-font-kerning:1.0000pt;">与招标人存在经济、法律等纠纷的单位，不得参与投标；
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">5、
font-size:12.0000pt;mso-font-kerning:1.0000pt;">参加此次招标活动前三年内，在经济活动中没有重大违法记录，无与哈药集团合作的不良记录
font-size:12.0000pt;mso-font-kerning:1.0000pt;">；
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">6、5
font-size:12.0000pt;mso-font-kerning:1.0000pt;">年内执行线下多城市多场次路演类活动执行经验
font-size:12.0000pt;mso-font-kerning:1.0000pt;">、必须包含
font-size:12.0000pt;mso-font-kerning:1.0000pt;">医药
font-size:12.0000pt;mso-font-kerning:1.0000pt;">/快销类消费者活动（中小型展销会，含消费者互动，社区类路演活动，单一或多厂家均可）类型相关活动资料（视频或照片、执行清单）；
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

font-size:12.0000pt;mso-font-kerning:1.0000pt;">本次招标不接受联合体投标
font-size:12.0000pt;mso-font-kerning:1.0000pt;">；
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">8、对应本项目落地活动的医药/快销类合作案例介绍。
font-size:12.0000pt;mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">四、招标方式：公开招议标
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">五、投标有效期：180天日历日
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">六、付款条件及结款方式：
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">付款条件：详见招议标文件。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">结算方式：详见招议标文件。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">七、评标方法：详见招议标文件
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">八、日程安排
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">1、报名
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">时间
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">：202
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">6
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">年
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">3
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">月
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">19
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">日至
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">202
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">6
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">年
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">3
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">月
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">25
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">日，工作日9:00至16:00（节假日除外）
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">方式：登录供应商注册网址( )进行报名，新注册供应商，注册时需上传加盖鲜章的营业执照。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">



height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">2、开标时间：
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">时间：详见招议标文件。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">



height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">地点：详见招议标文件。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">3、相关费用
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mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">1）、标书款：招议标文件每份
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">2
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">00元（只提供电子文档），售后不退（单独汇入），并于标书款缴纳截止日期前，将付款凭证作为附件在SRM哈药采购系统上对应的招标单中上传，否则将影响您后续投标。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">2）、投标保证金：人民币
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">壹万
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">元整（
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";height:150%;

color:rgb(0,0,0);font-size:12.0000pt;mso-font-kerning:0.0000pt;

background:rgb(255,255,255);mso-shading:rgb(255,255,255);">10
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">,0
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">00元），请于投标保证金缴纳截止日期前，在SRM哈药采购系统上进行保证金缴纳系统操作，并将付款凭证分别作为附件进行提交，否则将影响您后续投标。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">3) 、因我公司财务系统月底结账，月末最后一天请勿汇入任何款项，否则将会影响保证金退还进度。请严格按照所有要求时间进行系统操作，过时视为放弃不予处理。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">户 名：哈药集团股份有限公司
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">开户行：兴业银行股份有限公司哈尔滨友谊支行
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">联行号：309261000077
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">账 号：562010100100119039
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">3）、汇款注意事项
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:1.0000pt;">

height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">投标保证金和标书款必须分别从投标方的公司账户以电汇形式汇到哈药集团股份有限公司账户，并保证在缴纳截止日期前汇到且完成上传，汇款时请注明“
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font-size:12.0000pt;mso-font-kerning:0.0000pt;background:rgb(255,255,255);

mso-shading:rgb(255,255,255);">王安娜
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">”。投标单位自行承担参加投标活动的全部费用。不管投标结果如何，招标方将不对投标单位因本次投标事宜所引起的任何费用负责。
height:150%;color:rgb(0,0,0);font-size:12.0000pt;

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height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">九、联系方式：
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height:150%;color:rgb(0,0,0);font-size:12.0000pt;

mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">联系人：王安娜 联系电话：0451-51870191
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mso-font-kerning:0.0000pt;background:rgb(255,255,255);mso-shading:rgb(255,255,255);">电子邮箱：
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background:rgb(255,255,255);mso-shading:rgb(255,255,255);">wangann@
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